Specialized trainings


Development of skills for consultative selling

1. Name of the project

Development of Consultative Selling Skills


 2. Number – Type of training and group description 


Two two-day trainings for newly hired consultants who offer vouchers and talons in Billa (May 2008 – April 2009)


3. Our approach

After meetings with BILLA managers, the following training topics were determined:

  • “Sales Consultant” – presenting the specifics of the job and developing partnership attitudes towards the clients and client-oriented approach for sales.
  • Knowledge for each stage of a trade meeting
  • Communication Skills development
  • Proactive behavior training during trade meeting

After the training, the analysis and recommendations were summarize in a report that was presented and discussed in feedback meeting and steps forward start to be made.


4. Recommendation (bulgarian)

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