Useful links:


Books:

  • Consumer Behavior: Concepts and Applications - David L. Loudon & Albert J. Della Bitta, 1993 McGRAW-HILL
  • What’s Keeping Your Customers Up at Night – Steven Cody & Richard Harte, 2003 McGRAW-HILL
  • Are you Managing Purchasing? – Malkolm Jones, 1992 Nicholas Brealey Publishing
  • ABC`s of Relationship Selling – Charles M. Futrell, 2000 McGRAW-HILL
  • Marketing management – Kotler Ph., Prentice Hall, Upper, Upper Saddle River, NJ
  • Principles of marketing – Kotler Ph., G.Armstrong, 2001 PHIPE Prentice Hall
  • Marketing Management Analysis, Planning and Control – Kotler Ph., 9th ed.1997 Prentice Inc

 

 
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