Useful links:
Books:
- Consumer Behavior: Concepts and Applications - David L. Loudon & Albert J. Della Bitta, 1993 McGRAW-HILL
- What’s Keeping Your Customers Up at Night – Steven Cody & Richard Harte, 2003 McGRAW-HILL
- Are you Managing Purchasing? – Malkolm Jones, 1992 Nicholas Brealey Publishing
- ABC`s of Relationship Selling – Charles M. Futrell, 2000 McGRAW-HILL
- Marketing management – Kotler Ph., Prentice Hall, Upper, Upper Saddle River, NJ
- Principles of marketing – Kotler Ph., G.Armstrong, 2001 PHIPE Prentice Hall
- Marketing Management Analysis, Planning and Control – Kotler Ph., 9th ed.1997 Prentice Inc